Juno 2012 Annual Report Download - page 5

Table of Contents
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United Online, through its operating subsidiaries, is a leading provider of consumer products and services over the Internet under a number of
brands, including FTD, Interflora, Flying Flowers, Flowers Direct, Drake Algar, Classmates, schoolFeed, StayFriends, Trombi, MyPoints, NetZero,
and Juno.
United Online, Inc. is a Delaware corporation, headquartered in Woodland Hills, California, that commenced operations in 2001 following the
merger of dial-up Internet access providers NetZero, Inc. ("NetZero") and Juno Online Services, Inc. ("Juno"). In 2004, we acquired Classmates
Online, Inc. (whose name was changed to Memory Lane, Inc. in February 2011), a provider of online nostalgia services, and in 2006, we acquired
MyPoints.com, Inc. ("MyPoints"), a provider of an online loyalty marketing service. In 2008, we acquired FTD Group, Inc. (together with its
subsidiaries, "FTD"), a provider of floral, gift and related products and services to consumers and retail florists, as well as to other retail locations
offering floral, gift and related products and services under the FTD and Interflora brands. In April 2012, we acquired certain assets of the Gifts
Division of Flying Brands Limited, including the Flying Flowers, Flowers Direct and Drake Algar businesses. In June 2012, we acquired
schoolFeed, Inc. ("schoolFeed"), owner of the schoolFeed Facebook app and a leading online high school social network that enables members to
reconnect and interact with their former classmates.
We report our businesses in three reportable segments:
In 2012, the FTD segment, the Content & Media segment and the Communications segment accounted for 70%, 18% and 12% of consolidated
revenues, respectively. In 2011, the FTD segment, the Content & Media segment and the Communications segment accounted for 65%, 21% and 14%
of consolidated revenues, respectively. In 2010, the FTD segment, the Content & Media segment and the Communications segment accounted for 60%,
22% and 18% of consolidated revenues, respectively.
We generate revenues from three primary sources:
• Products revenues in our FTD segment are derived primarily from selling floral, gift and related products to
consumers via our Internet websites and telephone numbers and, to a lesser extent, to our floral network members. Products revenues in
our Content & Media segment are derived from the sale of yearbook reprints and related shipping and handling fees, as well as revenues
generated from reselling third party merchandise. Products revenues in our Communications segment are derived from the sale of
NetZero 4G mobile broadband service devices and the related shipping and handling fees.
• Services revenues in our FTD segment are derived from membership fees, order-related fees and services, and
subscription and other fees generated from independent
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FTD Floral, gift and related products and services for consumers, retail florists and
other retail locations
Content & Media Online nostalgia products and services and an online loyalty marketing service
Communications Internet access services and devices, including dial-up, NetZero 4G mobile
broadband, and DSL, and email, Internet security and web hosting services