Juno 2012 Annual Report Download - page 11

Table of Contents
yearbook reprints, as well as third-party merchandise. Our Content & Media segment also offers an online loyalty marketing service under the
MyPoints brand. For additional information regarding our Content & Media segment, see Note 3—"Segment Information" of the Notes to the
Consolidated Financial Statements, which appears in Part II, Item 8 of this Annual Report on Form 10-K.

We operate our nostalgia services as a platform to enable users to locate and interact with acquaintances from their past, with high school
affiliations as the primary focus. Our domestic and international nostalgia services comprise a large and diverse population of users, with over
100 million registered accounts at December 31, 2012.
Our nostalgia services are led by our Classmates website (), which primarily serves the U.S. and Canada. Over the years,
Classmates members have contributed a substantial amount of distinct, relevant pieces of user-generated content, such as names, high school affiliations,
biographies, interests, and photos. We believe our large membership base and the user-generated content posted on the Classmates website assist us in
attracting new members and bringing existing members back to the website on a recurring basis. Today, in addition to the historical Classmates section
of the website, which has all of the features and functionality described below, the website also features a section that contains a variety of nostalgic
content, including magazines, photographs, sports clips, music videos, and much more. Our intent is to leverage our large base of registered consumers
age 35 and over, who joined Classmates to reconnect with important memories from their past, by offering these and other consumers a broader value
proposition. One of the primary forms of nostalgic content on the website is digitized versions of high school yearbooks. At December 31, 2012, we
had approximately 167,000 digitized high school yearbooks available on the website, representing what we believe is the largest collection available
anywhere on the Internet. Visitors to the website can engage with yearbooks, as well as the other types of nostalgic content, which can facilitate new
forms of social interaction, such as sharing memorable content with friends and acquaintances or posting comments on the Classmates website or its
Facebook page. In addition, we have functionality to allow members to tag photos directly in the digitized yearbook collection, a search feature for
locating individuals, and an index of all members shown in the yearbooks. Members and visitors may also purchase a copy of any yearbook available
on the Classmates website.
 Visitors to the Classmates website can experience a substantial amount of nostalgic content free of charge. Members with free
accounts can use our search feature to locate individuals in our database or in our collection of yearbooks; post information and view information posted
by other members; tag yearbook photos; and organize reunions and engage in other reunion-related activities. To engage in the other premium features
described below, a member is required to purchase an All-Access Pass, which is generally available for terms ranging from three months to two years.
Revenues from our Classmates website are derived primarily from the sale of these subscriptions and, to a lesser extent, from advertising fees and other
transactions on our website, including the sale of yearbook reprints.
All-Access Pass holders have access to a variety of premium features. We expect the features available to free users and All-Access Pass holders
to continue to change from time to time. Premium features currently include, among others:
•Access to our Classmates® Guestbook, which alerts members when another member visits his or her Classmates profile, unless the
visiting member makes the profile selection not to leave his or her name. Only All-Access Pass holders are able to see the names of the
members who visited their Classmates profile.
10