Juno 2012 Annual Report Download - page 54

Table of Contents
We report our businesses in three reportable segments:
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On August 1, 2012, United Online, Inc. announced that its Board of Directors had approved a preliminary plan to separate the Company into two
independent, publicly-traded companies: FTD, which will include the domestic and international operations of the Company's FTD segment, and United
Online, Inc., which will continue to include the businesses of the Company's Content & Media and Communications segments (the "FTD Spin-Off
Transaction"). The FTD Spin-Off Transaction is expected to take the form of a tax-free pro rata distribution to stockholders of United Online, Inc. The
transaction is subject to a number of conditions, including final approval of transaction specifics by the Board of Directors, and is planned to be
completed by the end of the third quarter of 2013. In addition, United Online, Inc. announced that it also is continuing to explore strategic alternatives
for its Content & Media and Communications businesses and monetization opportunities for its portfolio of patents and patent applications (the
"Potential Patent Transactions" and, together with the other potential transactions described above, the "Strategic Transactions"). See
Note 15—"Planned Spin-off" of the Notes to the Consolidated Financial Statements and "Part I, Item 1A—Risk Factors" for additional information and
risk factors associated with the FTD Spin-Off Transaction and other Strategic Transactions.
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We review a number of key business metrics to help us monitor our performance and trends affecting our businesses, and to develop forecasts and
budgets. These key measures include the following:

 We monitor the number of consumer orders for floral, gift and related products during a given period. Consumer orders are
orders delivered during the period that originated in the U.S. and Canada, primarily from the  and  websites and the 1-800-
SEND-FTD telephone number, and in the U.K. and the Republic of Ireland, primarily from the , ,
,  and  websites and various telephone numbers. The number of consumer orders is not
adjusted for non-delivered orders that are refunded on or after the scheduled delivery date. Orders originating with a florist or other retail location for
delivery to consumers are not included. The number of consumer orders received may fluctuate significantly from period to period due to seasonality
resulting from the timing of key holidays; general economic conditions; fluctuations in marketing expenditures on initiatives designed to attract new and
retain existing customers; changes in pricing for our floral, plant and gift products or competitive offerings; new or terminated partnerships; and
changing consumer preferences, among other factors.
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FTD Floral, gift and related products and services for consumers, retail florists and other retail locations
Content & Media Online nostalgia products and services and an online loyalty marketing service
Communications Internet access services and devices, including dial-up, NetZero 4G mobile broadband, and DSL, and email, Internet security
and web hosting services