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Table of Contents
represented by international pay accounts which, on average, have lower-priced subscription plans compared to U.S. pay accounts, and the churn rate.


Our discussion and analysis of our financial condition and results of operations is based upon our audited consolidated financial statements, which
have been prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP") and with the instructions for
the Annual Report on Form 10-K. The preparation of financial statements in accordance with GAAP requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities and the reported amounts of revenues and
expenses. Actual results could differ from those estimates and assumptions. Management believes that the following accounting policies, estimates and
assumptions made by management thereunder are the most
55
   
 









   

Revenues (in
thousands) $218,983 $177,751 $231,857 $242,292 $217,921 $870,883 $897,685 $920,553

Segment revenues
(in thousands) $153,178 $116,362 $167,527 $176,447 $143,304 $613,514 $587,249 $554,576


 70% 65% 72% 73% 66% 70% 65% 60%
Consumer orders
(in thousands) 1,787 1,239 1,997 1,997 1,615 7,020 6,628 6,361
Average order
value $60.13 $61.06 $60.75 $62.91 $62.31 $61.26 $62.15 $59.72
Average currency
exchange rate:
GBP to USD 1.61 1.58 1.58 1.58 1.57 1.59 1.61 1.54

Segment revenues
(in thousands) $39,509 $36,556 $37,986 $39,445 $45,665 $153,496 $185,475 $201,644


 18% 21% 16% 16% 21% 18% 21% 22%
Pay accounts (in
thousands) 2,864 2,987 3,120 3,293 3,484 2,864 3,484 4,499
Segment churn 3.5% 3.4% 3.6% 3.9% 4.1% 3.6% 3.9% 3.6%
ARPU $2.52 $2.50 $2.50 $2.54 $2.60 $2.49 $2.59 $2.38
Segment active
accounts (in
millions) 11.5 10.9 10.3 11.3 10.3 11.0 12.1 15.6
Average currency
exchange rate:
EUR to USD 1.30 1.25 1.28 1.31 1.35 1.29 1.39 1.33

Segment revenues
(in thousands) $26,669 $25,203 $26,810 $26,760 $29,295 $105,442 $126,532 $167,153


 12% 14% 12% 11% 13% 12% 14% 18%
Pay accounts (in
thousands):
Access 421 440 467 498 535 421 535 732
Other 229 235 242 249 259 229 259 288
Total pay
accounts 650 675 709 747 794 650 794 1,020
Segment churn 2.9% 3.1% 3.2% 3.4% 3.4% 3.1% 3.5% 4.1%
ARPU $9.05 $8.97 $8.97 $8.99 $9.09 $8.90 $9.14 $9.49
Segment active
accounts (in
millions) 1.3 1.4 1.4 1.5 1.5 1.4 1.6 2.0