Juno 2012 Annual Report Download - page 87
Download and view the complete annual report
Please find page 87 of the 2012 Juno annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77 -
78 -
79 -
80 -
81 -
82 -
83 -
84 -
85 -
86 -
87 -
88 -
89 -
90 -
91 -
92 -
93 -
94 -
95 -
96 -
97 -
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
-
189
-
190
-
191
-
192
-
193
-
194
-
195
-
196
-
197
 |
 |
Table of Contents
The decrease in Content & Media services revenues was a result of a 15% decrease in our average number of pay accounts for the year ended
December 31, 2011 compared to the year ended December 31, 2010, partially offset by a 9% increase in ARPU. The increase in ARPU was primarily
attributable to an overall decrease in the percentage of pay accounts on discounted plans and a higher percentage of domestic pay accounts on shorter-
term subscription plans, which have higher ARPUs. In addition, Content & Media advertising and other revenues decreased due to a decrease in
segment active accounts and a decrease in available inventory on the Classmates website, as well as a decrease in advertising and other revenues
generated by our online loyalty marketing service due to a number of factors, including the loss of a major customer. These decreases were partially
offset by $1.2 million in products revenues generated in the year ended December 31, 2011.
The decrease in Content & Media cost of revenues was primarily due to a $1.8 million decrease in costs associated with points earned by members
of our online loyalty marketing service, a $1.7 million decrease in personnel- and overhead-related costs, and a $0.8 million decrease in credit card-
related fees due to a decrease in pay accounts. These decreases were partially offset by a $1.5 million increase in costs related to the sale of gift cards
and third-party merchandise, as well as $0.3 million in costs associated with the sale of yearbook reprints recorded in the year ended December 31,
2011.
The decrease in Content & Media sales and marketing expenses was the result of a $4.7 million decrease primarily related to online marketing costs
to acquire new online nostalgia customers, a $2.3 million decrease in personnel- and overhead-related costs and a $1.7 million decrease in marketing
costs to acquire new online loyalty marketing members. These decreases were partially offset by $5.5 million in marketing costs in the year ended
December 31, 2011 primarily related to television advertising supporting the launch of the Memory Lane website.
83
Content & Media cost of revenues $ 33,796 $ 36,378 $ (2,582) (7)%
Content & Media cost of revenues as a percentage of Content & Media
revenues 18.2% 18.0%
Content & Media sales and marketing $ 59,063 $ 62,226 $ (3,163) (5)%
Content & Media sales and marketing expenses as a percentage of Content &
Media revenues 31.8% 30.9%
Content & Media technology and development $ 21,530 $ 21,939 $ (409) (2)%
Content & Media technology and development expenses as a percentage of
Content & Media revenues 11.6% 10.9%