Juno 2012 Annual Report Download - page 56

Table of Contents
the first 30 days of service provided the mobile broadband service device is returned within 30 days of cancelation. Subscribers who cancel one pay
service but subscribe to another pay service are not necessarily considered to have canceled a pay account depending on the services and, as such, our
segment churn rates are not necessarily indicative of the percentage of subscribers canceling any particular service.
 We monitor the number of active accounts among our membership base. Content & Media segment active accounts are defined
as the sum of all pay accounts as of the date presented; the monthly average for the period of all free accounts who have visited our domestic or
international online nostalgia websites (excluding schoolFeed and The Names Database) at least once during the period; and the monthly average for the
period of all online loyalty marketing members who have earned or redeemed points during such period. Communications segment active accounts
include all Communications segment pay accounts as of the date presented combined with the number of free dial-up Internet access and email accounts
that logged on to our services at least once during the preceding 31 days. Content & Media segment and Communications segment active accounts for
the six-month, nine-month and annual periods, as applicable, are calculated as a simple average of the quarterly active accounts for each respective
segment.
In general, we count and track pay accounts and free accounts by unique member identifiers. Users have the ability to register for separate services
under separate brands and member identifiers independently. We do not track whether a pay account has purchased more than one of our services
unless the account uses the same member identifier. As a result, total active accounts may not represent total unique users.
The table below sets forth, for the periods presented, as applicable, our consolidated revenues, segment revenues, consumer orders, average order
value, average currency exchange rates, pay accounts, segment churn, ARPU, and segment active accounts.
Revenues and operating results from the FTD segment are impacted by seasonal holiday timing variations and fluctuations in foreign currency
exchange rates. As such, we believe that comparisons of the FTD segment's revenues and operating results for any period with those of the immediately
preceding period or, in some instances, the same period of the preceding fiscal year, may be of limited relevance in evaluating its historical financial
performance and predicting its future financial performance.
The pay accounts and ARPU metrics for the Content & Media segment may fluctuate significantly from period to period due to various factors
including, but not limited to, the extent to which discounted pricing is offered in prior and current periods, the percentage of pay accounts being
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