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7.Annual Report 2004
12
1
Two Commitments, One Goal
A single goal based on two simple commitments
Based on the results of the JVC Value Creation 21 plan, and in light of conditions in our
operating environment, we have formulated a new three-year management plan called
the Leap Ahead 21 plan. With this new plan, the three fundamental reforms of Value
Creation 21—reengineer the business structure, change the product lineup, and
revitalize the corporate culture—have been reconstituted as two simple commitments:
accelerating our growth strategy, and continuous structural reform. JVC also remains
focused on its brand statement, The Perfect Experience, and is working to ensure it rings
truer. This statement represents our undertaking to do all we can to enhance our
technologies, products and services so customers can enjoy truly moving experiences
through music and images. On the road to this objective, we are targeting operating
income of ¥55.0 billion on net sales of ¥1,100.0 billion in fiscal 2007, representing an
operating margin of 5.0%. This target of 5.0% is not our ultimate goal. It merely
represents one waypoint on the road to greater growth for JVC. In the wider picture,
our Leap Ahead 21 plan is the “step” after the “hop” we took with the Value Creation
21 plan. We are thus aiming to build a springboard to help us achieve the crucial last
“jump,” when our “Only One” products start to make a significant contribution to the
growth and development of the company.
Accelerating Our Growth Strategy
Continuous Structural Reform
Achieve an Operating Margin of 5% or Greater
Annual Report 2004 7.