JVC 2004 Annual Report Download - page 18

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Victor Company of Japan, Limited16.
stand out in the market and deliver
greater added value.
In the past, when CRT TVs were
the mainstream product in the display
business, our approach was to purchase
key devices from suppliers. In our flat
panel display business, we are continu-
ing with this strategy but working even
more closely with our business partners
right from the product development
stage. By enhancing this dispersed
operating structure we are maintaining
our competitiveness in the field. With
our D-ILA products, however, we are
taking a different tack: we have
brought the entire manufacturing
process—from the production of key
devices through to the completion of
the end product—in-house, giving us
the ability to vertically integrate and
create new products in the same
category. The fruits of this strategy can
already be seen with the July 2004
launch of large-screen D-ILA rear
projection TVs in North America—a
market where demand for these
products is particularly high.
D-ILA rear projection TVs not only
offer high-definition picture quality on
a large screen, they also consume less
power, thereby delivering high cost-
performance. Currently, JVC has the
capacity to produce 10,000 units per
month, centered on North America.
But with our eye on the wider global
market, we plan to expand our pro-
duction framework going forward.
DVD recorders are JVC’s core
product in the optical disk business.
Although we were a comparatively
late entrant into the DVD recorder
business, we have taken the time to
develop products that stand out in the
marketplace, illustrated by the -R/-RW/
-RAM multi-function DVD recorder we
launched in August 2003. Optical disks
also play a role in other business seg-
ments. So we will build a value chain
for these products that links the Con-
sumer Electronics, Professional Elec-
tronics, Components & Devices and
Software & Media segments to inject
more value into the JVC Group.
Fusing Sound and Images
JVC has a presence in both the soft-
ware and hardware fields. The close
cooperation between our hardware
and software engineers has led to
the pursuit of one goal: the accurate
reproduction of original sound and
images. This is part of our corporate
DNA. Nothing illustrates our efforts
better than the September 2003
launch of the EX-A1 compact compo-
nent system, the first product of its
type in the world to use wood cone
speakers. By leveraging our hardware
and software capabilities, we will
continue to actively create this kind of
high value-added product to offer the
best in audiovisual quality. These
products will drive sales higher in the
years ahead.
JVC's PDP TVs incorporate exclusive D.I.S.T./Color
Management, picture and color improvement technology
that ensures the best possible picture quality, with optimum
brightness, gradations and color intensity all the time
DVD compact component system with two-way wood
cone speakers, realizing the best true-to-life acoustics
JVC recording studio engineers and hardware engineers
can offer
A multi-format DVD player compatible with DVD video,
DVD audio, DVD-RAM/-RW/-R and CD-R/-RW discs