JVC 2004 Annual Report Download - page 23

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Annual Report 2004 21.
HDD motors with ultra-high precision bearings
and assembly technology, resulting in low-
noise, long-life, shock resistant HDDs
we must respond to the rapid contrac-
tion in the deflection yoke market by
integrating overseas manufacturing
operations at one location. In VIL
PWBs, we will shift our focus to
providing components for digital
cameras, laptop computers and other
AV products. Both these steps will
enhance our earnings capabilities.
Growth Strategy for
Components & Devices
We initially created our optical pickup
business to supply devices for CD
players. In addition to these devices,
we also began developing optical
pickups for DVD recorders. We will
launch these in-house manufactured
devices in the second half of fiscal
2005. Because these optical pickups
will be used as key devices in DVD
recorders manufactured by JVC, we
will be able to offer products that
standout in the market in terms of
both technology and cost.
The electronics industry is calling for
HDDs with smaller disks and increas-
ingly slimmer drives. Naturally, this
means fluid dynamic bearing motors
for HDDs and motors for optical disk
devices must be more compact and
thinner than ever before. In response,
we will channel resources into fields,
Components & Devices and
the Leap Ahead 21 Plan
Faced with drastic changes in its oper-
ating environment, primarily the global
downturn in the IT sector, this seg-
ment has struggled to drive a turn-
around in earnings. The Leap Ahead
21 plan therefore aims to rebuild the
business by pushing forward radical
operational restructuring by channel-
ing resources into proprietary products
such as motors and optical pickups.
We will then use these components
and devices to inject greater value into
our finished products.
Fiscal 2004 Operating Results
In the year under review, there were a
number of reasons for the deterioration
in operating results, including a con-
traction in the global deflection yoke
market that was more severe than
expected, and a delay in launching
fluid dynamic bearing motors for
HDDs (hard disk drives). We also
failed to keep up to speed with the
growing density and complexity of VIL
PWBs (high-density build-up printed
wiring boards).
It is a matter of priority that we
quickly strengthen our operating struc-
ture by continuing to rebuild the
segment’s business base. In particular,
where applications for our small
motors are growing, to create a frame-
work that allows us to deliver the kind
of products industry needs—when it
needs them.
JVC originally created the Compo-
nents & Devices segment to carry out
the in-house production of components
for JVC products. Later, external
sales of components for IT products
increased, and the segment became
primarily focused on supplying cus-
tomers outside the JVC Group. Now,
we are bringing the business back full
circle, and focusing operations on the
in-house development and manufacture
of key devices to inject greater added
value into new JVC products. In this
way, the Components & Devices
segment will play an important role
in the company-wide “Only One”
product strategy.
In fiscal 2005, we will continue to
rebuild the business base and focus
more on highly competitive products,
ensuring the benefits of these moves
are reflected in the bottom line.
Optical pickup for DVD recorders
incorporating a hologram device
Yoshitaka Iriuchijima
President, Components & Devices Company
Yoshitaka Iriuchijima