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Annual Report 2004 17.
Car AV system equipped with a 256-color organic
electroluminescent display
DVD digital home theater system incorporating an HDD
& DVD video recorder combo, offering superb sound
and picture quality and enhanced usability
Regional Markets: A Review
and Future Strategy
Japan
JVC will create retailing strategies more
closely tailored to the characteristics of
large-volume retailers, who are growing
in the market. This includes carrying out
Digital Advisor Seminars in individual
stores to explain our products directly
to sales staff, making sure they under-
stand what gives JVC products their
edge. Looking ahead, we aim to rein-
force our market position in Japan by
expanding sales of PDP TVs, LCD TVs,
DVD recorders and camcorders.
US
In the second half of the year under
review, we launched a range of new
products in the PDP/LCD, digital video
camera, and DVD player categories.
These products helped to cover a drop
in sales in the first half of the year.
Looking ahead, we plan to enhance our
partnership with nationwide retailers
in product development and market-
ing, and at the same time extend our
sales network to include local, specialist
audiovisual retailers. Based on this
approach, we plan to capture a larger
market share. In fiscal 2005, we will
focus on growing sales of display
products, particularly D-ILA rear projec-
tion TVs, and enhance JVC’s presence
in the optical disk and camcorder
markets. At the same time, we aim
to put our US business back on the
road to growth by restructuring our
operations in the country.
Europe
Sales of home theater systems, DVD
players/recorders, digital video cameras
and display products such as PDPs and
LCDs were all stronger during the year
under review, thanks to carefully
targeted marketing activities. Going
forward, we plan to strengthen our
position in Europe centered on the UK,
German, French and Russian markets.
In addition to focusing on flat panel
displays, optical disks and camcorders,
we also aim to increase sales of CRT
TVs. Capitalizing on global events in
the region during fiscal 2005, such as
UEFA EURO 2004TM in Portugal, we are
aiming to drive sales higher in Europe.
Asia and Other Regions
In Asia and other regions, we plan to
boost sales by developing new markets
such as the Middle East, Africa, India
and China, turning around operations
in South Korea, and strengthening our
position in the Singapore re-export
market. More specifically, we will
strengthen our lineup of products
tailored to regional markets, such as
CRT TVs in the Middle East, Africa and
Australia, and DVD recorders in China.
In addition, we plan to enhance sales
promotion activities that use sports
events and the media, and develop
more products locally.
Eiichi Tsuchiya
President, AV & Multimedia Company