JVC 2004 Annual Report Download - page 8

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6. Victor Company of Japan, Limited
strength. In fact, it is our unrestricted approach that allows hardware engineers to easily
mix with music studio engineers, for example, to come up with new value-added products
that fuse both technologies. In short, using these networked working practices afforded by
our nimble size, we can capture maximum synergies between our audiovisual technologies
and our content production technologies.
The Spirit of JVC
JVC has a long-held commitment to advanced technologies and to high-quality manufacturing.
We can also demonstrate strengths that rivals find hard to emulate, such as a strong track
record in creating truly groundbreaking technologies like VHS, and know-how in creating
entertainment content.
Ensuring these strengths are passed on to the next generation of JVC personnel is a vital
mission for the company. That means shaping professionals capable of standing in the shoes
of the customer, using JVC’s unique technologies to create the next wave of “Only One”
products, and then skillfully marketing these products. To achieve this goal, we are working
to ensure internal communication processes are more dynamic by lowering organizational
barriers. This will also mean encouraging our people to speak their minds more, about raising
product quality for example, at meetings designed to increase interaction among staff
involved in development, manufacturing, marketing and other stages of the product cycle.
By experiencing these kinds of exchanges, I believe all our personnel will gain the confidence
to express, act, and grow as members of the JVC family. Up to now, efforts to revitalize our
corporate culture have led to a more open atmosphere. However, we still have work to do to
transform JVC into an unconventional and free-spirited company—a company capable of
winning in an era characterized by seismic change.
As ever, your support will be vital in helping us to create this new corporate culture and
in realizing our goals for the company.
July 2004
Masahiko Terada
President