JVC 2004 Annual Report Download - page 21

Annual Report 2004 19.
Toyoharu Honda
Professional Electronics and
the Leap Ahead 21 Plan
With the Value Creation 21 plan, we
boosted performance by restructuring
manufacturing bases, reducing the
number of products in our lineup and
channeling resources into security and
presentation systems. With the Leap
Ahead 21 plan, we will continue to
focus on these two areas, but the
emphasis is now on offering new
products as part of complete systems
that offer greater added value and
support profit growth.
Fiscal 2004 Operating Results
In fiscal 2004, sales of security systems
products grew by more than 10% in
the domestic market. Efforts to lower
the break-even point through restruc-
turing with the Value Creation 21
plan also helped us reduce the oper-
ating loss. However, presentation
systems products struggled and tough
markets overseas meant segment
sales as a whole declined, failing to
support earnings.
Offering Something Different
With “Only One” Products
In the Professional Electronics segment,
our basic strategy is to narrow down
our target customers and markets and
Professional DV camcorder compatible with standard
and mini-DV cassettes and incorporating an array of
functions essential to image production today
Wide dynamic range surveillance video camera capable
of capturing clear images even in environments with
high levels of light contrast
Toyoharu Honda
President, Professional Systems Company
focus on their needs by launching
“Only One” products that demonstrate
our strengths—high-end AV technolo-
gies in the areas of image capture,
compression, and display. Going
forward, to boost profits, we will
reaffirm our fundamental strategy and
strengths, and enhance our ability to
propose new product concepts in the
security and presentation system fields.
In security systems, we will launch
unique new value-added camera
products in the growing surveillance
camera market. One example of this
approach is our recently launched
CCTV (closed-circuit TV) camera,
rated highly by customers thanks to
its multi-sampling system that realizes
a wide dynamic range capability. This
camera achieves clear picture quality
even when recording in environments
with a wide dynamic range of light
and shadow. This is a vital capability
for surveillance cameras used in areas
such as station platforms and retail
stores where external light creates
extreme contrast levels.
In the presentation systems field,
we are aiming to grow sales by tar-
geting demand from the education
and local government segments.
Strategic products include: CALLs
(computer-assisted learning laboratories)
used at universities that incorporate
proprietary speech rate conversion
technology, and remote learning sys-
tems built around our D-ILA projectors
and using MPEG2 image compression
technology. Both these systems boast
JVC’s unique technological strengths.
Overseas, we will work to rebuild our
presence by expanding sales of profes-
sional DV camcorders in new markets
such as Eastern Europe and Russia, and
tapping demand for computer imaging
(CI) cameras and DVD recorders in the
medical field.
In a market characterized by severe
price competition, JVC’s professional
electronics products are earning praise
for their functionality and quality.
Tapping into this support, we aim to
accurately identify market needs and
offer products and systems under-
pinned by powerful technologies. In
this way, I’m confident we can build a
unique presence in the market and
grow profits.