JVC 1999 Annual Report Download - page 6

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4JVC 1999
sources of higher profits in such areas as systems,
service and software. Based on customer-oriented mar-
keting, JVC is creating new value as one of the few
Japanese corporations with an edge in both hardware
and software.
While maintaining sales through current distribution
channels, we formed the Market Creation Division in
April 1999 to further boost profits as the first stage in the
development of cross-sectional and strategic marketing.
We perform proposal-based marketing for systems by
fusing all our technological divisions.
JVC promotes the global development of
strategic regional businesses through a
system established in 1998 consisting of four overseas
regional headquarters.
At the U.S. headquarters, JVC devises comprehensive
strategies that include systems, components and soft-
ware, and expand its lineup of high-value-added prod-
ucts. In Europe, we continue to bolster the professional
electronics business with our strong brand recognition.
In Asia, we enhance marketing capabilities in the profes-
sional electronics and components businesses and
expand sales bases in the Middle East. In China, we
strengthen professional electronics, software and media
businesses.
While concentrating investment in these four fields of
focus, we aim to reinforce the management foundation
to support operations, including the closure of unprof-
itable businesses and facilities. While closures are
extremely difficult and detrimental in Japanese society,
FFOOCCUUSS 44