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2JVC 1999
President’s Message
RREE--VVAALLUUEE2211——
IN TECHNOLOGY AND MEETING
JVC is positioning itself for explosive growth in the digital
era. Based on the corporate philosophy of enriching life
with sound and images, JVC will make every effort to
extend its position of leadership in the audiovisual field
into the 21st century.
Backed by advanced technology, the Company con-
tinues to promote product development centered on
core fields. Moreover, new product areas that maximize
the potential of digital technology are becoming addi-
tional sources of revenue. New functions that were unat-
tainable with analog technology are made possible with
digital technology in networking and systemizing prod-
ucts. JVC also takes full advantage of the flexibility
offered by digital technology in customization, striving to
enhance its customer-oriented marketing structure for a
more accurate response to customer needs. While
improving products and product proposals, JVC contin-
ues to reinforce its management foundation. During the
current term, we are making solid progress in prepara-
tion for the digital era, casting off 20th-century restraints
to build a more flexible management structure for the
next century.
In January 1998, JVC announced “Re-Value 21,” a
three-year plan to prepare the Company for vanishing
market boundaries, increasing globalization and digitiza-
tion, and expanding networks. Objectives include reeval-
uating the Company’s market position and technological
stance, clarifying core competencies, and selecting busi-
nesses and concentrating resources in areas of strength.
In January 1999, we established primary objectives for
the fiscal year ending March 31, 2000 in line with targets
illustrated in Re-Value 21. Efforts to achieve these goals