JVC 1999 Annual Report Download - page 16

14 JVC 1999
In 1992, JVC proclaimed its fundamental policy on
the environment, and aims for sustainable develop-
ment while making efforts to preserve the global
environment in all business activities, as a corporate
citizen of the international community. In 1998, we
established Environmental Administration Divisions
that include the Environmental Protection Depart-
ment, the Environmental Management System Pro-
motion Department for acquisition of ISO 14001
certification, and the Recycling System Promotion
Department. All 14 of our domestic production facili-
ties have acquired ISO 14001 certification. JVC plans
to acquire the same certification for 12 overseas
bases by spring 2001. Five overseas bases have
already acquired certification.
In 1994, JVC preceded the industry in discontinu-
ing the use of specific chlorofluorocarbons, and, in
1997, terminating the use of chlorine-based organic
solvents. The Company has pioneered the develop-
ment of energy-saving products by setting targets
for reducing standby energy consumption of televi-
sions and VCRs. Technology for making products
smaller has also contributed to reductions in the
number of components, energy usage and raw
materials. In 1999, we developed the world’s first
halogen-free build-up multilayer printed wiring board
that contains negligible amounts of halogen, a
source of such harmful substance emissions as
dioxin. Based on these extensive accomplishments,
JVC will make every effort to continue leading the
industry in environmental technology.
The digitization of audiovisual equipment and media is
fostering new needs and enabling the bidirectional flow
of information, blurring the distinction between con-
sumer and professional products. Customization of
products for specific applications in now possible, open-
ing up avenues to more accurately meet consumer
needs.
In April 1999, JVC established the Market Creation
Division to expand sales of high-value-added digital
products. It proposes systems centered on these prod-
ucts, including packaged products ranging from digital
Ahead in Environmental Fields
STRENGTHENING PROPOSAL-BASED
MARKETING CAPABILITIES
FOR DIGITAL AV NETWORKS
video to personal computer software and projector pre-
sentation systems for untried corporate markets and
information communications and software channels.
The Consumer Marketing Division is redoubling efforts
to create regional specialty stores that sell our high-
value-added products and improve relations with mass
retailers. The Professional Products & Systems Market-
ing Division aims to increase sales of advanced and
highly specialized systems by reinforcing its national net-
work of systems dealers and aggressively developing
user support.