JVC 1999 Annual Report Download - page 12

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10 JVC 1999
PROFESSIONAL ELECTRONICS:
REDEFINING INDUSTRY
BOUNDARIES AMID THE IMMINENT ARRIVAL
OF THE DIGITAL ERA
Business opportunities arising from the arrival of the dig-
ital era extend beyond the Consumer Electronics busi-
ness. The Professional Electronics business is also
preparing for a once-in-a-lifetime growth opportunity
that will redefine the face of the industry, especially in
the field of professional broadcasting equipment, which
accounts for 30% of total sales in the Professional Elec-
tronics business.
Meeting the digital broadcasting era head-on, JVC
aims to bolster its product lineup to provide a single
package comprising all the systems that relate to broad-
casting. In addition to the Digital S series of D-9 compli-
ant professional cameras and studio recorders for
broadcasting, which have received high acclaim inter-
nationally, JVC has entered product fields that include
encoders, decoders and archives. The Company is
DIGITAL BROADCASTING SYSTEMS:
DIGITAL-S VIDEO SYSTEM
DECODER
DVD ARCHIVE