JVC 1999 Annual Report Download - page 15

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JVC 1999 13
Payback
©1999 Warner Bros.
All Rights Reserved.
Demand is rapidly rising for high-quality content as
progress is made toward multiple-channel television in
Japan. In the audiovisual field, JVC is wholeheartedly
promoting the acquisition of rights to high-quality works.
The Company is also aggressively investing in the cre-
ation of multimedia content, a new field.
Amid a widening gap in sales between hit products
and runner-ups in the Japanese music field, JVC has
increased its ability to establish which works will receive
the support of customers with a balanced approach by
genre. Since 1995, the Company has selectively con-
centrated on boosting investment in hot sellers while
handling a wide range of works with diverse appeal. As
securing rights is a substantial forward-looking invest-
ment, JVC is continuously making concerted efforts to
expand profitability to sufficiently cover future invest-
ments. We are promoting reductions in costs while
preserving the ability to select successful works. Export
of works by Japanese artists to Southeast Asia is a
promising market. JVC is in position to pursue full-scale
development of this opportunity as it monitors negotia-
tions of the World Trade Organization (WTO) concerning
copyright management.
In the visual field, the Company decided to acquire
the rights to famous artist and major entertainment
works last year. We aim to further improve investment
efficiency with JVC Entertainment Inc., a company re-
sponsible for the planning, production and purchase of
works targeted at the Japanese market. JVC will maxi-
mize its knack for discerning hit audiovisual products
based on analysis of data acquired from its Group dis-
tribution company, which has only one competitor in
Japan. In the visual field, the Company is examining
the creation of independent programming for multiple-
channel television.
In the multimedia field, we are bolstering our position
in game software. Although software made in Japan is
seldom distributed worldwide, game software exports
are expected to skyrocket. As a result, JVC is focusing
efforts on developing game software and pioneering
overseas markets.
ENTERTAINMENT:
ACQUIRING CONTENT
FOR THE DIGITAL ERA