JVC 1999 Annual Report Download - page 5

JVC 1999 3
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CUSTOMER NEEDS
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are progressing on a Companywide basis, and call for
concentration of management resources in the four
strategies outlined below that symbolize JVC in the 21st
century.
We concentrate management
resources in areas of technological strength.
One of JVC’s greatest advantages is its accumulation of
advanced technologies. The Company developed the
VHS format for video systems and played a leading role
in the standardization of the Moving Picture Experts
Group (MPEG) format for data compression technology.
We are enhancing our strengths with selective invest-
ment in practical development projects. Products priori-
tized for development include the image light amplifier
(ILA) multimedia projector for household use, D-VHS tape
media, video-on-demand (VOD) multimedia systems,
next-generation wireless optical local area networks
(LANs) and high-density build-up multilayer printed wiring
boards. In building a foundation for the digital era, we are
advancing the development of technology essential to
product development in three fields—media and devices,
computing and networks, and software.
While extending JVC’s technological assets, we are
creating new businesses in
promising fields of growth and expanding
markets backed by our extensive experience.
JVC succeeded in the development of technology that
does not waste materials during CD molding processes
at the Company’s Production Engineering Laboratory.
Amid forecasts of robust demand due to rising environ-
mental awareness, we aim to develop this technology
into a business for new production facilities. Fully
utilizing miniaturization technology acquired through
development of the digital video camcorder (DVC), JVC
plans to enter the emerging market for mobile multi-
media devices. In addition, rapid expansion is expected
for office and home networks that transmit diverse data
containing images and sound on a multichannel and
interactive basis. Such networks are a promising new
business in creating an environment where information
can be obtained anytime and anywhere. With broad
experience accumulated in the entertainment business,
we are also developing a content creation business that
includes alliances with leading companies.
While bolstering our product lineup, we are rapidly
promoting the development of new
marketing techniques.
Proposal-based marketing places higher priority on
customer needs than conventional single-product ap-
proaches to sales. JVC meets directly with users to pro-
pose solutions through systemization and networking
with digital technology, service and support tailored to
the needs of each user, combinations of professional
and consumer products, and packaged services that
fuse hardware and software.
Our proposal-based marketing is also a strategic
response to intensifying price competition in hardware
products. JVC is gradually shifting its business focus to
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