Estee Lauder 2005 Annual Report Download - page 32

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31
Thinking globally means our brands must also learn to speak locally and understand the individual needs of women and
men around the world.
The Company is investing rapidly in the developing markets of Brazil, Russia, India and China. We believe that growth
internationally will be driven by the opportunities in these countries where the retail climate is growing every day.
In fiscal 2005, Clinique and Estée Lauder opened in 23 cities in China alone. M.A.C launched in China and India, and La Mer
launched in China with its ultra-luxe line of crèmes and lotions. The Eastern European countries, especially Russia, saw
an increased emphasis on fragrance, skin care and makeup launches this year as emerging middle classes increasingly
gravitated towards prestige counters.
GUM DEPARTMENT STORE IN
RUSSIA WELCOMES EST{E LAUDER.
THE CLINIQUE GLOBAL MARKETING AND RESEARCH TEAM COLLABORATED WITH
INDEPENDENT DERMATOLOGY RESEARCHERS TO PRESENT THE LATEST IN SKIN SCIENCE
DURING THE IX INTERNATIONAL CONGRESS OF DERMATOLOGY IN BEIJING, CHINA.
THE NEW, DYNAMIC M.A.C
COUNTER IN CHINA IS A MUST-SEE
FOR RESIDENTS AND TOURISTS.
SUCCESSFUL BRANDS ARE BUILT AROUND
STRONG RELATIONSHIPS WITH CONSUMERS.