Estee Lauder 2005 Annual Report Download - page 22

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21
Many women — and a growing number of men — will attest to the fact that great skin at any age is one of the most
sought-after luxuries. And this year, our brands are providing a wide range of technologically advanced products to help
women and men achieve skin nirvana.
Whether the concern is anti-aging or prevention, acne or wrinkles, firming or brown spots, consumers were treated to a
selection of products this year that boosted the skin’s ability to do what it does naturally. The influence of dermatologist-
inspired treatment products continues to spark innovation, as does the desire for products that help delay the need for a trip
to the doctor’s office. With a burgeoning 50-plus population in the United States, The Estée Lauder Companies is well
positioned to capitalize on the growing demands of the aging skin care consumer.
Anti-aging skin care starts with protection. One of the year’s most important discoveries focused on advanced protection
from harmful UVA rays in order to maintain the skin’s defense system. Clinique introduced Superdefense Triple Action
Moisturizer SPF 25,which promises to protect not only from burning UVB rays, but also from UVA rays that are now believed