Estee Lauder 2005 Annual Report Download - page 16

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15
Jo Malone expanded its line of lifestyle fragrances and also opened a second free-standing store in New York City on
prestigious
Madison Avenue, while Bobbi Brown’s beach scent continued to build loyal users through its specialty store counters.
This year, we announced a new license with Italian designer brand Missoni for a line of European-designed fragrances that
will launch in the next 12 months. Flagship brand Estée Lauder signed fashion great Tom Ford to develop a multi-tiered line
of fragrance products. And, finally, fashion designer Sean Combs will be launching a much-anticipated Sean John fragrance
for men in the coming year.
Our fragrance experts continually rethink the old by using technology to create new textures, innovate new multi-sensorial
product forms and experiment with essential oils and natural extracts to create new fragrances. We continue to learn more
about what our consumers want from fragrance and howwe can deliver the most innovative, high-quality fragrance products
possible. A growing portfolio of more than 90 fragrances speaks to our continued commitment to fragrances. While the
category itself is evolving, we remain focused on the opportunities to expand our impact in markets where we believe we
are under-represented, like Continental Europe, Latin America and Asia.
THE SCENT IN THE AIR THIS YEAR HAD A DISTINCT
AURA OF CELEBRITY AND DESIGNER CACHET.
WE CONTINUE TO INVEST IN CORE BRANDS BY
CREATING INNOVATIVE FRAGRANCES THAT
INTERPRET BRAND EQUITY IN FRESH NEW WAYS.