Estee Lauder 2005 Annual Report Download - page 26

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25
Glossy, healthy, manageable hair is more in demand than ever bywomen and men around the world. They pursue perfection
in the beauty salon, as well as with products they purchase for home use — shopping for targeted formulas that solve common
hair problems. Our brands have successfully met this need with a number of innovative new offerings.
This year, Aveda addressed the challenges of fine hair with Pure Abundance Volumizing Shampoo, Volumizing Clay
Conditioner and Volumizing Hair Spray, and developed a new approach for color-resistant Asian and Latino hair types
with Full Spectrum Deep Creme Color for Dark Hair. Air Control Hair Spray, an extra-firm-hold micro-mist, was applauded
for its fast-drying, strong-hold finish and low-volatile-organic-compound (VOC) formula. The brand also benefited from
sales of Control Tape, an innovative styling aid in strip form, Damage Remedy Shampoo and Conditioner, and Damage
Remedy Treatment.
Bumble and bumble tapped into The Estée Lauder Companies’ expertise in Research & Development to launch Bb. Treatment.
This quartet of specialized regimens is based on the premise that the scalp is, in fact, skin and employs skin care technology
to achieve healthy hair. They include Damage Therapy, Dehydration Therapy, Density Therapy and Scalp Rebuilding Therapy,