Estee Lauder 2005 Annual Report Download - page 20

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19
Lip gloss outshone all other lip categories this year as stila’s Lip Glaze and IT Gloss won favor among young, stylish
Hollywood trendsetters for their high-shine shimmer. M.A.C’s Lipglass continues to be the number-one seller for the brand
globally. Clinique launched Colour Surge Impossibly Glossy in U.S. department stores as it met the desire for high shine, sheer
finish from Generations X and Y.
American Beauty and Flirt!, two new brands from BeautyBank, wowed consumers with high-quality makeup at moderate
prices. Launched this year at over 600 Kohl’s Department Stores nationwide, the brands are enjoying a strong performance.
American Beauty helps celebrate American style with celebrity Ashley Judd as its spokesperson. Flirt! adds fun to the makeup
category as it plays with color and invites celebrity guest designers to color their way. Chick Sticks and Squeeze Me Super
Shine Lip Gloss from Flirt! brought fun and energy to Kohl’s shoppers.
VIBRANCY IN OUR MAKEUP CATEGORY CONTINUES
TO BE DRIVEN BY A WOMEN'S DESIRE TO
LOOK AS NATURAL AS POSSIBLE WITH MAKEUP.