Estee Lauder 2005 Annual Report Download - page 11

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• Growth opportunities. We have enormous opportunities to expand into new countries and further penetrate those
where we are already established. For example, our business in China is booming. Our sales have nearly doubled as
Clinique and Estée Lauder have expanded beyond Beijing and Shanghai into 23 other cities. We have recently launched
La Mer, M.A.C and Bobbi Brown into this exciting market.
THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY
The future will shine most brightly on socially responsible companies. Our devotion to good corporate citizenship is driven
by an abiding desire to do the right thing. This year, we are honored to have been cited as one of Fortune magazine’s Most
Admired Companies in our category. We are determined to continue to raise the bar for ourselves to be leaders in the areas
of social responsibility and corporate citizenship. The following are a few examples:
• In 1992, Evelyn Lauder started The Estée Lauder Companies’ Annual Breast Cancer Awareness Campaign to generate
awareness about breast cancer. We created the pink ribbon, which has become a worldwide symbol of breast health.
Over the last 13 years, our brands have distributed more than 50 million pink ribbons at cosmetic counters around the world
and raised millions of dollars to help save countless lives through early detection and research towards a cure.
• In 1994, M.A.C established the M.A.C AIDS Fund to support men, women and children affected by HIV/AIDS globally.
M.A.C gives every cent of the proceeds from the sale of VIVA GLAM lipsticks to the M.A.C AIDS Fund and other
AIDS-related charities. These efforts have generated $50 million for AIDS-related charities and serve as an important
unifying cause for our 4,000 M.A.C makeup artists.
• This year, Clinique joined forces with the Weill Cornell Medical College to create the Clinique Skin Wellness Center at
Weill Cornell. This program marks the first time a leading cosmetic brand and a prestigious medical institution have
collaborated to address skin wellness from both a clinical and research perspective.
• For the first time, our Annual Report is printed on 100% recycled paper as a demonstration of our corporate commitment
to preserving our environment.
10
FULL YEAR RESULTS
By Category Net Sales % Growth*
(Dollars in millions)
Fragrance $1,261 3%
Makeup 2,423 13%
Skin Care 2,352 10%
Hair Care 274 10%
Total $6,336 9%
* Reported basis
**In local currencies
By Region Net Sales % Growth**
(Dollars in millions)
Americas $3,382 7%
Europe, the Middle East & Africa 2,119 7%
Asia/Pacific 835 4%
Total $6,336 7%