Estee Lauder 2005 Annual Report Download - page 18

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17
Makeup today is about enhancing assets and masking imperfections to help all women look radiant.Vibrancy in our makeup
category continues to be driven by a woman’s desire to look as natural as possible with makeup.
M.A.C continues to be the brand of choice among professional makeup artists. The brand’s artists worked behind the scenes
at more than 125 fashion shows in NewYork, London and Milan. The brand’s international expansion accelerated to include
India and China, and continues to represent M.A.C’s largest growth opportunity. With approximately 125 free-standing
stores and its dynamic department store distribution, M.A.C looks to leverage the influence of fashion and pop culture as
part of its growth stream.
Bobbi Brown celebrates the beauty in everywoman with unique products like Shimmer Brick Compact, Pot Rouge for Lips and
Cheeks, Long Wear Gel Eyeliner and Creamy Concealer Kit,which all helped the brand gain market share around the world.
Clinique maintained its outstanding commitment to the consumer at counter by announcing a team of global makeup
artists to enhance the brand’s education and service. They will support the global team of 16,000 trained Consultants.