Estee Lauder 2005 Annual Report Download - page 14

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13
The scent in the air this year had a distinct aura of celebrity and designer cachet. From the runway to the red carpet,
designers and celebrities were again the epicenter of the fragrance business.
As the fragrance business continues to be challenging, our brands maintained their leadership position. In U.S. prestige
department stores, four out of the top five women’s fragrances were ours. An ability to evolve our fragrance mix to meet the
consumers’ changing moods and expectations has helped the Company continue to create excitement. In a year that
absorbed more than 200 new prestige fragrance launches, our brands stood out for their ability to win awards and hearts.
True Star, featuring pop-singer Beyoncé, won a coveted FiFi award from the U.S. Fragrance Association this year for its
dynamic television advertising.
Tommy Hilfiger and Enrique Iglesias traveled to Enrique’s hometown of Madrid, Spain, to introduce True Star Men, the
brand’s new fragrance. The exciting launch party included leading European press and Spain’s top trendsetters.
Island Michael Kors launched in the U.K. to become the number-one selling fragrance at Harrods of London during its first
six months on counter.