Estee Lauder 2005 Annual Report Download - page 30

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29
Successful brands are built around strong relationships with consumers. Whether it’s the personalized service consumers
receive at counters around the world from our more than 40,000 beauty advisors, makeup artists, consultants and guides,
our compelling advertising or the dynamic in-store appearances by our brand experts that bring superb energy to the
counters, our brands and their teams excel at developing a dialogue with our consumers.
Aspiration and excitement reigned high as the Estée Lauder brand joined forces with style-makers Tom Ford and Gwyneth
Paltrow, and M.A.C signed Diana Ross to be the face of its new beauty icon color collection. Tommy Hilfiger toured key
markets with Enrique Iglesias to personally launch True Star Men by Tommy Hilfiger. Meanwhile, Dr. Andrew Weil joined
forces with Origins in an unprecedented alliance to create products based on wellness principles.
In the U.K., fragrance expert Jo Malone launched her new fragrances and creams with personal appearances in her stores,
where she provided hand rubs for lucky consumers. Fashion designer Michael Kors charmed shoppers in New York, Dallas,
Seattle and London during his whirlwind tour on behalf of Island Michael Kors. Doctors Katie Rodan and Kathy Fields met
with VIP consumers in the comfort of living-room settings to talk about skin care needs.
TOUCHING
CONSUMERS
AMERICAN BEAUTY, GOOD SKIN™ AND FLIRT! LAUNCH
AT KOHL’S DEPARTMENT STORES.
THE PERSONAL TOUCH WITH
JO MALONE AT IN-STORE APPEARANCES.
ORIGINS’ COCOA THERAPY LAUNCH
FEATURED A COCOA WAGON.