Estee Lauder 2005 Annual Report Download - page 19

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Please find page 19 of the 2005 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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18 Flawless...protect...optics...translucence...ageless...perfect... are all words that describe the modern role of foundations today
as they evolve from products that simply cover to products that provide dual benefits. Clinique’s Perfectly Real foundation
has gained loyalty around the world for its skin-matching and balancing technologies,while Prescriptives Custom Blend offers
women a perfect match for skin tones. Estée Lauder Double Wear Stay-in-Place Makeup delivers long-lasting wear
to women, joining the Estée Lauder brand’s leading collection of nine winning foundations. Clinique continues to maintain
its ranking as a worldwide leader in foundation, holding the number-one ranking at European and United States prestige
cosmetic counters.
Mascaras excelled in the lash-building category this year. Clinique’s High Impact Mascara, Estée Lauder’s Lash XL, M.A.C’s
Zoom Lash, Bobbi Brown’s Everything Mascara, Big Flirt Thickening Mascara from Flirt! and Prescriptives’ Beyond Long
Maximum Length Mascara all contributed to the Company’s continued leadership in this important category.