Estee Lauder 2005 Annual Report Download - page 24

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23
As the world evolves, so does the Company’s quest to continuously source new ingredients from botanical sources. Aveda
is perfecting the art of using pure flower and plant essences. The brand embraces its mission to care for the world we live
in and give back to society while offering high-performance hair, skin and body products. Its clinically tested Tourmaline
Charged Radiance Fluid delivers radiant, glowing skin comparable to micro-dermabrasion performed in a doctor’s office.
Origins introduced Modern Friction, a rice-starch-based, at-home dermabrasion system that rose to the number-one slot for
the brand in its first six months on counter.
The Estée Lauder Companies has been proactive in identifying and meeting changing consumer shopping habits. Our new
BeautyBank brands, Good Skin™, designed in collaboration with dermatologist Dr. Doris Day, and American Beauty,
have become noteworthy success stories by creating a new niche of skin care products for the value-driven shoppers at
Kohl’s Department Stores. On the other side of the ocean, we are well-positioned in European pharmacies, considered to be
the fastest-growing channel for skin care in Europe, with Darphin’s complete line of aromatherapy skin care products.
GREAT SKIN AT ANY AGE IS ONE OF THE
WORLD’S MOST SOUGHT AFTER LUXURIES.