Estee Lauder 2005 Annual Report Download - page 23

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22 to cause considerable damage. Estée Lauder launched Perfectionist [CP+], a new formula that elevates protection and repair
of skins appearance to a whole new level with breakthrough technologies and proprietary ingredients.
Crème de la Mer continues to spread its riches around the world, opening in China with great success. In the ultra-luxe
category, Crème de la Mer launched The Essence, a limited-edition luxury for a select few, and Estée Lauder offered
Nutritious Vita-Mineral Energy Lotion, a treatment product that harkens back to the prestige philosophy of Mrs. Estée Lauder.
Our makeup artist brands consider great skin to be the perfect canvas for their innovative color products. Bobbi Browns
Brightening Essence is the perfect solution for women who want simplicity in their routine. M.A.C added Microfine Refinisher
to its cadre of products for all races, all sexes, all ages. Prescriptives Intensive Rebuilding Moisturizer takes advantage
of the latest in peptide innovation for a moisturizer that also helps boost skins natural collagen
production. Products like
Rodan + Fields’ Unblemish and Reverse target specific concerns like breakouts
and redness with regimens recommended by
Stanford-trained dermatologists Doctors Katie Rodan and Kathy Fields.