Estee Lauder 2005 Annual Report Download - page 31

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30 Creating excitement at the counter means different things for different brands. Donald Trump appeared in Marshall Field’s
to meet and greet consumers during the launch of his new scent, Donald Trump The Fragrance. The Chicago retailer says
“The Donald’s” visit was one of the most successful public appearances the store has ever sponsored. Origin’s Cocoa Wagon
warmed things up, offering steaming cups of hot chocolate to consumers while they sampled the brand’s new Cocoa
Therapy line.
As the influence of dermatologist-developed brands continues to grow, Clinique leveraged its heritage as the first derma-
tologist brand by announcing a collaboration with the Weill Cornell Medical College. The patient center at The Clinique Skin
Wellness Center at Weill Cornell is targeted to open in Fall 2006 and will provide the best in clinical care and skin wellness.
BRINGING CLINIQUE TO RUSSIAN WOMEN.NEW LA MER COUNTER AT
ISETAN, SHANGHAI.
CLINIQUE 3-STEP MAKES
HEADLINES IN SHANGHAI AND
22 OTHER CITIES IN CHINA.