DHL 1997 Annual Report Download - page 44

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41
POSTAL BRANCHES
Just around the corner
With some 15,300 stationary points of sale and 17,000 employees
in our Mobile Postal Service (mail carriers offering an expanded range of
services), Deutsche Post in 1997 had one of the largest sales networks in
Germany at its disposal. Thanks to new sales vehicles such as postal
agencies, more than 90 percent of the country will continue to have
access to stationary postal services in the future. In areas with weak
infrastructure our Mobile Postal Service will guarantee the availability of
a comprehensive range of postal services.
At 296 million, the number of transactions reported by our postal
branches for 1997 remained generally stable (1996: 298 million). Revenue
generated by external users of our branch network fell to DM 1,660 mil-
lion, a decline of 4.8 percent over 1996. This drop was due primarily to a
decline in telephone card sales as a result of increased competition from
other providers and the increasing use of mobile telephony. Low-priced
products also contributed to this decline: selling well, their share of total
revenue increased.
Deutsche Post will reduce the
number of its branches to 12,000
by the year 2000 and to 10,000
by the end of 2002. The strategy
in respect to physical presence
is demand-driven without jeop-
ardizing fulfillment of Deutsche
Post’s “Infrastrukturauftrag” (in-
frastructural mandate).
Our new
postal branch
concept brings
our sales network
even more in
sync with the
market.
6.1%
(DM 1,660 mil.)
Net revenue generated by postal branches
Share of total revenue
1996 1997 0
1,000
2,000
3,000
4,000
1,743 1,660
in DM millions