DHL 1997 Annual Report Download - page 35

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Please find page 35 of the 1997 DHL annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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“Pressepost” successfully defends its market share
In the highly competitive press products market, Deutsche Post
has set quality standards as the market leader and, in 1997, has
demonstrated that it can respond to new challenges with flexibility.
Despite considerable effort, the competitors were unable to gain any
significant market share in the press products market. We did not lose
customers but rather won key accounts due to our staggered rate
schedule tied to household density.
Prices in conformity with the market and above-average quality will
continue to be the hallmark of this business segment in the coming
years. Pressepost will also expand its range of features and services so
that publishing houses can give their undivided attention to their core
business.
Philately – postage stamps and more
Stamp collecting has always been and is likely to continue to
be a very popular hobby. We support the stamp-collecting passion with
a range of attractive products and an exemplary delivery service.
Our latest product in the philately field is the “PortoCard”, a custom-
designed advertisement that features postage stamps. Some 1.5 million
PortoCards were sold in 1997, primarily to businesses in the service
sector. Deutsche Post’s Direct Marketing Centers distribute the credit-
card-sized PortoCard booklet. PortoCards are generally issued in
relatively small numbers and thus are a hot item for collectors.
The year also saw the launch of the collector’s journal “postfrisch”,
aimed at raising customer loyalty levels. The journal is delivered free
of charge to all 750,000 customers who order stamps regularly from
our collector service.
Letter Mail
32
Divisions
Stamp collecting