DHL 1997 Annual Report Download - page 31

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bundled our activities in the private customer market segment. Our
foremost goal is to establish additional sales channels and develop
new sales promotion measures.
Barcoding: a new service
The latest in tracking-and-tracing technology provides infor-
mation regarding the delivery of registered and COD letters. For tracking
and tracing, letters must have a barcode label that can then be scanned
into a data processing system upon posting. The barcode is scanned
once again upon delivery and the letter’s status reported to a central
computer. Customers can find out at call centers when the letter they
posted was delivered.
Services bring positive response from business
customers
Our “PostIdentservice” is the latest example of how serious we
are about providing good service. Deutsche Post offers a special service
to banks and other financial service providers that do not operate a
Letter Mail
28
Divisions
Letter-sorting system