DHL 1997 Annual Report Download - page 36

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Looking to the future
The Letter Mail division is well positioned to meet future
challenges. Letter mail and “Infopost” will continue to offer business
customers attractive solutions integrated with an expanded range of
value-added services. For private correspondents, letters can be an
emotional medium possessing intrinsic worth. This represents revenue
potential for Deutsche Post that will be tapped through a number of
segment-specific marketing measures.
Until complete market liberalization in the year 2003, we will rigorously
expand Deutsche Post’s strengths to ensure the long-term competitive
strength of our letter mail business. We will take advantage of all options
offered by modern information technology to improve our products and
services even further and to continually modernize our core postal
business. In addition, we will systematically develop our hybrid ePost
product into a comprehensive range of electronic products.
With our quality program we will direct our efforts even more selectively
toward developing customer interfaces and expanding customer bene-
fits. Long-term customer loyalty is built upon a rigorous customer and
market orientation, outstanding quality and cost-optimized production
processes. Letter Mail is an integral part of a continually growing market
for messaging services and transactions while Infopost is an essential
element of the direct marketing service market that will continue to flour-
ish in the future. Both letter mail and Infopost will retain their status as
vital products in our postal business.
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