DHL 1997 Annual Report Download - page 28

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Virtually everyone can be reached by letter,
which no other means of communication
can boast. Our high level of competence
is evidenced by the development and
refinement of successful products and
by the shortening of delivery times.
The Letter Mail division
continues to generate the highest
revenue for Deutsche Post.
LETTER MAIL
Standing firm in the face of new- media competition
Despite the growing competition from electronic media, the
number of letters we processed in Germany has risen by some
25 percent since 1991 to 20 billion letters delivered in 1997 — an
increase of 467 million items or 2.4 percent over 1996. This positive
performance was due in large part to “Infopost”, which reported a
5.4 percent rise in sales. The number of standard letters also increased
by 0.5 percent. As for the handling of “Pressepost”, a slight volume
decrease of 1.4 percent occurred, primarily as a result of the downward
trend in the magazine market segment.
Revenue in the Letter Mail division rose by DM 547 million –
2.9 percent – during 1997. Generating DM 19,757 million in revenue,
the division accounted for some 73 percent of total corporate revenue.
As in past years, the “Infopost” business was once again the top
performer, with revenue growing by 5.5 percent to DM 4,635 million.
The letter business gained 2.2 percent, generating DM 13,630 million
in revenue. Despite a slight decline in sales volume, “Pressepost” was
able to book a 0.7 percent increase in revenue over 1996.
To ensure a strong future for letter mail business, the two-pronged
strategy put in place some years ago was continued in 1997. First, the
strategy aims to maintain and to increase a high standard of service
Review of Operations
25
Share of total revenue generated by
Letter Mail