DHL 1997 Annual Report Download - page 39

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Innovations in parcel mail service
Initially introduced on only a regional basis, our reusable Post
Box package registered a positive response with customers. The shock-
proof Post Box with its economical use of packing material is extremely
well suited to the mailing of valuable goods. With our new “Scheck-
paket” (cheque-on-delivery parcel service), it is possible to mail goods
worth up to DM 20,000. We also offer private customers and small busi-
nesses a very convenient method of dispatching parcels — the “FreeWay”,
a prepaid-postage label that can be purchased in advance and that
includes parcel collection service.
Effective marketing
With the objective to expand our market share in various indus-
try sectors in 1997, we set up Key Account Management, in addition to
the regional sales offices. Specific logistics concepts have been
developed for five industries and successfully implemented to date. By
offering tailor-made products, we were able to win over important
customers in industries such as multimedia, textile/clothing, transport,
publishing/printing and commerce.
Optimized production processes
The 1997 re-drawing of the areas serviced by postal offices helped
ensure a better capacity utilization of all facilities. In addition, package
handling systems, the barcoding process and loading of vehicles were fit-
ted to local shipment volume in all freight processing centers. These
changes freed up sufficient resources for the development of new product
solutions and for meeting specific customer production requirements.
The introduction of more than 10,000 hand-held scanners for freight
mail carriers significantly improved the quality of information provided
by our tracking-and-tracing system. Deutsche Post’s data processing
system, tracking all freight mail items at the various processing stages,
offers a high degree of data reliability. With broad deployment of infor-
Freight Mail
36
Divisions
Freight Mail net revenue
1996 1997
3,088
0
1,000
2,000
3,000
4,000
3,065
Freight Mail volume
1996 1997
541
10 0
200
300
400
500
600
544
in DM millionsmillions of items