Albertsons 2002 Annual Report Download - page 11

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Please find page 11 of the 2002 Albertsons annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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are expansion
Shoppers in search of the traditional grocery shopping experience are served by our associates at
Farm Fresh, Scott’s and Hornbacher’s stores. With 60 traditional supermarkets each averaging 50,000
square feet, these formats continue to fill a large share of consumers’ regular shopping needs.
With top-notch services, innovative merchandising and contemporary store plans, these stores
offer consumers unique product selection tailored to local and national preferences. In fact, Farm
Fresh was voted the top grocer in its markets two years in a row. As we selectively add and remodel
stores in Virginia, Indiana and North Dakota, our overall market share and reputation grows.
We know our customers
Understanding our customers means understanding their likes and dislikes. We know
grocery shopping is often done on weekends, after work and when hungry. We know
our customers in St. Louis love barbecue and our customers in Virginia won’t settle for
anything but the best ham. Offering services that enhance the shopping experience can
help our customers meet their lifestyle needs. Departments such as floral, pharmacy,
customer service, banking and snack bars, add important value to today’s grocery
shopping experience.
More than a grocery store
SUPERVALU’s 60 traditional supermarkets, under the trusted names Farm Fresh, Scott’s
and Hornbacher’s, continue to distinguish themselves with innovative merchandising, product
presentation and department layout – backed by “top of class” service. Store personnel are
passionate about food, service, customers and their community. Our commitment to the
communities we serve with programs such as Farm Fresh’s “Round Up” Campaign, Scott’s
“Cancer Day” and Hornbacher’s “Cherries for Charity”. These activities – some entering their
20th year – represent how delivering quality grocery products and services with community
spirit and involvement will continue to differentiate SUPERVALU.
9
are expansion