Tesco 2013 Annual Report Download - page 16

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12 Tesco PLC Annual Report and Financial Statements 2013
Vision and Strategy
Our Vision sets out what we want to be:
In any business, clear direction is vital. Our Vision guides the
direction and the decisions we take as an organisation. Tesco
is a company built around customers and colleagues, high-
quality assets around the world and multiple opportunities
for growth – and these characteristics are central to our
Vision for the business.
We want Tesco to be the most highly valued business by: the
customers we serve, the communities in which we operate,
our loyal and committed colleagues and of course, our
shareholders. For these things to be possible, our Vision for
the business has five elements – each of them describes
the sort of company Tesco aspires to be.
Wanted and needed
around the world
We see it as essential not only to be the shop of choice
for customers but also the place people want to work,
a business that communities welcome and the retailer
in which every shareholder wants to invest.
A growing business,
full of opportunities
Whether it’s food or general merchandise, books or digital
entertainment, banking or eating out, our business is full
of opportunities for both customers and colleagues. We
want our business to offer something new every time.
Modern, innovative
and full of ideas
Tesco’s success has always been based on trying to
understand customers’ needs better than anyone
else – and then innovating to make their lives that little
bit easier. This attitude, which brought online grocery
shopping,extendedshoppinghours,Finest,Everyday
Value,arangeofformatsfromExpresstoExtra–and
all the other things that make us who we are – is as
central to our Vision now as it ever has been.
Winners locally whilst
applying our skills globally
Retail is local because cultures, tastes, climates, regulations are all
different.Butthecoreskillsthatwehavelearnedinoneplacecanbe
appliedinothers.Forexample,settingupourgroceryhomeshopping
operations from scratch in eight international markets across the Group
wouldn’thavebeenpossiblewithoutwhatwe’velearnedintheUK.
Inspiring, earning trust and loyalty from
customers, our colleagues and communities
We want Tesco to be a company that earns trust, not just respect, through everything we do – be it
our in-store shopping trip, our Price Promise, or our determination to assure customers on food quality.
We want to be a business that customers, colleagues and communities trust and are loyal to.