Tesco 2013 Annual Report Download - page 14

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10 Tesco PLC Annual Report and Financial Statements 2013
Core Purpose and Values
Our Core Purpose is a clear and simple statement
of what we do and what we stand for:
We make what
matters better,
together
Our Core Purpose is a clear and simple
statement of what we do and what we
stand for. It has been the same for many
years but the time has come to update it.
Our Core Purpose needs to reflect how much society has changed
in recent years – more scepticism about corporations, more desire
to see business demonstrate it has a purpose beyond profit, a sense
that large companies should be contributing more to tackling some
of the big challenges. The world has changed from a culture of ‘more
is better’ to ‘making what matters better’.
That’s why we’ve changed our Core Purpose – this profound shift
in society must be reflected in the way we think and behave as a
business. Today, our brand must be about more than simply function.
It’s about the way we work, the values we live by, the legacy we
leave. We can’t solve the world’s problems but we want Tesco to
always do the right thing, to inspire and to earn trust and loyalty
from all of our stakeholders.