TCF Bank 2004 Annual Report Download - page 16

14 TCF Financial Corporation and Subsidiaries
New Branch1 Total Deposits
(millions of dollars)
$190
$344
$594
$744
$1,088
$1,225
$1,503
12/0412/0312/0212/0112/0012/9912/98
1 Branches opened since January 1, 1998.
TCF’s extensive branch network is at the core of our convenience strat-
egy. Spanning six states, TCF’s 430 branches are conveniently located
where our customers live, shop and do business. We’re open seven days
a week, with extended hours in both our supermarket and traditional
branches, to ensure that our customers can do business when it’s con-
venient for them. Even on most holidays, TCF customers know that per-
sonal service is available to open new accounts, make deposits and
withdrawals, obtain loans, make investments, and have access to
other banking products and services.
Supermarket branches continue to play an important role in TCF’s con-
venience strategy. These full-service branches allow customers to sim-
plify their schedules by handling their banking needs while shopping.
During 2004, TCF began remodeling and upgrading its supermarket
branches. By the end of 2005, certain supermarket branches will have
installed new plasma-screen merchandising systems, allowing TCF to pro-
mote its products while displaying news, weather, and sports information.
TCF’s customers have also enjoyed the enhancements made to some of
our traditional branches. During 2004, we evaluated customer’s ease
of access to some of our traditional branch locations and, as a result,
moved, consolidated and remodeled targeted branches. We have also
added more traditional branch drive-through lanes, which is another
easy one-stop banking option for TCF customers. Drive-throughs will
become even more readily available as we continue to expand our
traditional branch network.
For customers who prefer the convenience of electronic banking, TCF
provides a host of products and services. These include an automated
phone system, an extensive network of TCF®EXPRESS TELLER®ATMs and
online banking products such as TCF®Totally Free Online, TCF®Preferred
Online and TCF®Online Bill Pay. During 2004, TCF’s call center opera-
tions embarked on an initiative to centralize its retail call centers and
implement a new state-of-the-art phone system simplifying phone
menu options and incorporating skill-based routing functionality for
improved customer service. Our commitment to convenience banking
was also evidenced during 2004 by enhancements to our online bill
payment service, a complete redesign of the TCFExpress.com website
and printable check images available to all online customers.
Online at TCF®Express Trade® , customers can buy and sell stocks, mutual
funds and other securities. Access to investment holdings, account
history, stock research, and order placement are available 24 hours a
day, seven days a week, 365 days a year. Customers preferring personal
service can contact a personal trading representative.
Small business customers may also take advantage of TCF’s Internet
banking services. TCF®Totally Free Online Banking for Business provides
basic Internet banking services with no access fee. TCF®Preferred Online
Business Banking provides expanded account history and the ability
to download transaction detail into financial software applications,
helping small business owners manage their businesses.
TCF continues to expand its customer base by offering services like TCF
Check CashingSM and on-site coin counting through TCF®Express Coin
Service. New products attract new customers to TCF, such as newly
launched TCF Premier Checking PlusSM with TCF Miles PlusSM Card, TCF