Suzuki 2012 Annual Report Download - page 5

SUZUKI MOTOR CORPORATION 3
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Concerning the environmental issues, the Group has been oering
mini vehicles in Japan and many types of compact vehicles that
are highly fuel-ecient in places like India and other Asian coun-
tries.
The Group believes that a spread of such compact vehicles would
be one of the best ways to contribute to solving the environmen-
tal issues. Going forward, the Group will continue trying to improve
the fuel eciency of compact vehicles by various measures such
as maintaining its “No. 1 position in fuel eciency” in the mini
vehicles market. To give some concrete examples, the Group
launched “Alto Eco,” which has the highest fuel eciency as a
gasoline-fueled vehicle, and “MR Wagon Eco,” a mini wagon that
also boasts top fuel eciency in its kind in current scal year.
In addition, the Group is working on developing electric motor
technologies. The Group has already carried out demonstration
experiment of “Swift Range Extender,” “Burgman Fuel Cell Scoot-
er” and “e-Let’s” in Hamamatsu City and other areas. It should be
noted that “e-Let’s” has already been on sales in current scal
year.
The Group will continue to work to develop technology for more
low-fuel consumption and low-emission electric vehicles, hybrid
vehicles, diesel engine vehicles and fuel-cell vehicles.
In the Motorcycle segment, the Group will be aiming at recover-
ing its presence in the motorcycle market by uniting the planning,
technology and sales functions and by developing new products
that suit the market needs as early as possible. The Group will
particularly be focusing on compact motorcycle business in Asia
where growth potential is high, and at the same time, will be of-
fering ASEAN-standard vehicles in wider areas, reducing cost
by reducing the number of engines and engine integration and
streamlining the development process. Furthermore, the Group
will also be strengthening its lineup of middle and large-sized mo-
torcycles.
To minimize the impact of the yen appreciation, the Group has
been promoting the procurement of parts from overseas market,
reduction of cost and further improvement of quality and produc-
tivity.
Particularly in Asia and other areas, demand for vehicles is rising,
so the Group will be working to increase the share of internal pro-
duction, expand global procurement activities and enhance local
production capability.
Also, while the Group has been taking various measures to prevent
anticipated damage caused by Tokai and Tonankai Earthquake,
it has decided to relocate plants and facilities located in Ryuyo
region in Iwata City, Shizuoka Prefecture after experiencing the
Great East Japan Earthquake, since massive tsunami damages are
anticipated in the area. By further diversifying its production and
research sites including overseas, the Group will be enhancing its
preparedness against natural disasters.
Under the slogan “Small Cars for a Big Future”, we are commit-
ted to promoting the “production of small vehicles” and the “de-
velopment of environmentally friendly products” needed by our
customers, and to be “Smaller, Fewer, Lighter, Shorter, and Neater”
in all aspects of production, organization, facilities, parts, environ-
ment, etc. in order to promote a highly ecient, well-knit, and
healthy business operation.
Also, our executive ocers and employees will strictly adhere to
all statutes, social norms, and in-house rules, etc., act fairly and
with sincerity.
We look forward to the continued support and encouragement of
our stockholders.
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Osamu Suzuki
Yasuhito
Harayama
Toshihiro
Suzuki
Minoru
Tamura
Osamu
Honda
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