Suzuki 2012 Annual Report Download - page 11

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SUZUKI MOTOR CORPORATION 9


Total overseas motorcycle production (including ATVs) in scal 2011 decreased to 2,400,000 units, 94.1% compared
to the previous year. Worldwide production, including production in Japan, decreased to 2,574,000 units, 94.1% com-
pared to the previous year. Sales of motorcycle (including ATVs) in overseas market decreased to 2,509,000 units,
95.9% compared to the previous year, while total global sales, including Japan, were 2,588,000 units, 96.0% compared
to the previous year.


The total domestic motorcycle sales (factory shipments) of the four Japanese manufactur-
ers in scal 2011 bottomed out then picked up, growing by 7% year-on-year to 408,000 units.
Demand for models with engine displacements up to 50cm3 and for models with engine
displacements from 126cm3 to 250cm3 grew signicantly. Sales of models with engine dis-
placements up to 50cm3 grew by 10% year-on-year to 257,000 units, and sales of models with
engine displacements from 51cm3 to 125cm3 grew by 2% year-on-year to 95,000 units. Sales
of models with engine displacements from 126cm3 to 250cm3 grew by 25% year-on-year to
33,000 units. Sales of models with engine displacements of 251cm3 or more fell by 12% year-
on-year to 22,000 units.

Suzuki saw a decline in sales (factory shipments) of models with engine displacements from
51
cm3
to 125
cm3
and a decline in sales of models with engine displacements of 251
cm3
or
more, but underlying support came from growth in sales of models with engine displacements
up to 50
cm3
; Suzuki’s total sales grew by 3% year-on-year to 75,000 units. Sales of models with
engine displacements up to 50
cm3
grew by 12% year-on-year to 51,100 units. Sales of models
with engine displacements from 51
cm3
to 125
cm3
fell by 21% year-on-year to 16,500 units.
Sales of models with engine displacements from 126
cm3
to 250
cm3
grew by 36% year-on-year
to 4,700 units. Sales of models with engine displacements of 251
cm3
or more fell by 16% year-
on-year to 2,700 units.

• The Great East Japan Earthquake and the state of the Japanese economy drew
many people’s attention to the convenience and economy oered by motorcycles
(especially those with engine displacements up to 50cm3); demand bottomed out
then picked up. Suzuki’s total sales grew year-on-year
thanks partly to growth in sales of the Let’s4 and other
models with engine displacements up to 50cm3
• Suzuki launched its first electric scooter, the
e-Let’s, in January 2012. The e-Let’s oers the
same manoeuvrability and user-friendliness as
a scooter with an engine displacement up to
50cm3. Plus, it oers even greater convenience
because it has a removable battery that the
user can charge at home.
Let’s4
GLADIUS 400 ABS
e-Let’s
Motorcycles