Samsung 2004 Annual Report Download - page 49

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H1245A Washing Machine
This compact and quiet 10kg drum washer features
a silver ion generator for outstanding anti-bacterial
and sterilization performance.
de-facto industry standard by opening up our “S-cube” powerline communications protocol to third-party manu-
facturers.
>>>>>
We also completed a major restructuring of our manufacturing operations in 2004. At home,
we consolidated our domestic operations by relocating washing machine and air conditioner production from
Suwon to our Gwangju plant. In Asia, we expanded our Suzhou plant to focus on package air conditioners,
small- and medium-capacity drum washing machines, and medium- and large-capacity refrigerators, while our
plants in Malaysia and Thailand became our microwave manufacturing hub as we halted production in Korea. In
Europe, we shut down microwave production in the UK as part of the overall relocation of our European opera-
tions to Slovakia.
>>>>>
With the restructuring of our global production network now complete, we believe that
the groundwork is in place for our white goods business to not only return to profitability in 2005, but also posi-
tion us to emerge as a global top-tier player later in the decade. While we intend to improve on our top-three
global market share in the microwave oven and vacuum cleaner sectors, our focus will be on three major product
categories—system air conditioners, side-by-side refrigerators, and drum washing machines—as we continue to
transition our business portfolio toward higher-margin markets. Our Silver Nano™Heath System will play a key
role in our premium marketing strategy in these fields. We also expect our strategic alliance with Maytag to add
growth momentum in the US market as we aggressively leverage our leadership in home networks by aiming for
300,000 Homevita™orders worldwide through 2007 and 1.2 million by the end of the decade.
>>> Oven Ranges >>> Vacuums >>>> Air Conditioners >>> Home Networking >>>
MD1200 Microwave Oven
Winner of a 2004 IDEA bronze award, this unique oven
features a rounded interior that’s perfect for pizzas
and makes clean-up a breeze.
47
Cumulative vacuum production surpassed
30 million units as we rose into the ranks of the
global top-three makers for the first time.
AUGUST
Partnered with Almere in the Netherlands to
provide a Homevita™network solution and
appliances to 200+ homes in the EU’s first
“broadband city” project.
Established the Universal Home API Forum
with Philips, HP, the Digital TV Industry Alliance
of China, and Access Co., Ltd.
SEPTEMBER NOVEMBER