Samsung 2004 Annual Report Download - page 44

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>>> TVs >> Home AV >>> Portable AV >> Cameras & Camcorders >> PCs
2004 137.9 million
2003
SPP-2040 Photo Printer
This full-featured A6 dye-sublimation printer
gives high quality prints from PCs as well as directly
printing from memory cards, digital cameras,
and even mobile phones via Bluetooth.
TV SHIPMENTS
DIGITAL MEDIA BUSINESS
The global market for televisions grew about 5% in 2004 with more than 135 million sets sold. While the ven-
erable cathode-ray tube television still commands around 90% of the world market, significant growth
occurred in all digital television technologies. The market for plasma TVs increased to 2.2 million units in 2004,
while sales of LCD TVs more than doubled to surpass 8 million units. There was also strong growth in
microdisplay projection TV sales, particularly in the North American market. Overall, our sales rose 4% to $7.7
billion as digital technologies continued to replace analog products. We made the strategic decision to exit
many analog product categories during the year, sacrificing short-term sales growth to strengthen our posi-
tion as a leader in digital products. Despite a disappointing $24.7 million operating loss due to continued
weakness in our home market of Korea, our performance in overseas markets was encouraging as we contin-
ued to lead the world in the vast majority of our product categories. We were No. 1 in TVs, computer moni-
tors, and DVD-VCR combos. We were No. 2 in projection TVs—including microdisplay DLP TVs—as well as in
DVD players and monochrome laser printers. And we were No. 3 in LCD TVs, and No. 4 in plasma TVs and
camcorders.
>>>>>
We continued to lead with technology in 2004. Our Digital Natural Image engine or
03 SALES 04
$7.4 billion $7.7 billion
03 OPERATING PROFIT 04
$143.8million
-$24.7million
FINANCIAL HIGHLIGHTS
Won iF Design Awards for five products,
including the SPD-50P4H plasma TV,
LT17N2/LT22N2 LCD TVs, DVD-HD931 DVD
player, and SyncMaster 173P LCD monitor.
MARCHBUSINESS HIGHLIGHTS
Program search and encryption technologies
are adopted by the TV-Anytime Forum.
APRIL
Established Toshiba Samsung Storage
Technology, a joint venture to produce DVD
recorders. Signed a $130 million contract with
DirecTV to supply subscriber equipment.
JUNE
133.2 million