Samsung 2004 Annual Report Download - page 36

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>> > > Fashion Co-Promotion >>> > > > Channel Partnerships >>> > >
ground by forging a partnership with Warner Bros. Pictures and Village Roadshow Pictures involving the second movie in
the Matrix trilogy: The Matrix: Reloaded. Our over $80 million DigitAll Matrix campaign won gold in the International/Global
Promotion category as well as the coveted “Super Reggie” in March 2004 from the Promotion Marketing Association. Our
first global promotion and ad campaign with a major Hollywood film, the campaign combined product placement—the SPN-
N270 “Matrix” phone—and other tactics to promote five of our major digital products.
>>>>>
In June 2004, we struck a
comprehensive non-exclusive promotional alliance with New Line Cinema that encompasses product placement as well as
theatrical and home entertainment promotions over the next two years. The partnership began with The Notebook “Live
Your Dreams” sweepstakes and will continue with campaigns for upcoming films including King’s Ransom, Monster-in-
Law, Wedding Crashers, The Man, and others.
>>>>>
Style and design are Samsung strong points that helped us forge
groundbreaking partnerships with the fashion industry in 2004. In October, we announced a long-term co-marketing
program with Vogue encompassing targeted advertising campaigns, promotional and multimedia content partnerships
with Style.com and leading designers, and extensive outreach to the fashion elite. The first product to come out of the
partnership was a limited-edition SPH-A680 phone designed by Diane von Furstenberg.
>>>>>
Several major channel
partners in the United States recognized our contribution to their bottom lines in 2004. In August, Best Buy, the nation’s
largest TV retailer, awarded us a coveted “Bravo Award” in the computer monitor merchandising category for a fourth
straight year as well as the ultra-competitive TV category for the first time ever. We were also honored at the annual
Circuit City Vendor Recognition Awards in March 2005 for excellence in merchandising and supply chain management
in 2004 for a second straight year.