Samsung 2004 Annual Report Download - page 33

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Please find page 33 of the 2004 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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31
Over the past decade, we have been executing a comprehensive global branding strategy that has evolved in recent years
into a premium branding focus. And as we have been busy developing and delivering some of the coolest gadgets and
devices on the planet, we have also been strategically building communities around our brand that reinforce our high-end
image as we nurture customer loyalty through creative promotions. The $3 billion or so annual investment we have made in
branding and marketing has been money well spent according to Interbrand’s annual rankings of the world’s top-100
brands published in BusinessWeek. Our brand value has more than doubled since 2000 when Interbrand ranked us No. 43
at $5.22 billion. The 2004 survey ranked us No. 21 at $12.55 billion, up four spots from 2003 and right behind Sony’s
$12.76 billion.
>>>>>
Sports marketing has proven to be a powerful vehicle for building the Samsung brand image. The
Olympic Games are a case in point. The Athens 2004 Games marked the conclusion of our second four-year term as the
Worldwide Wireless Communications Equipment Partner of the Olympic Games. In addition to providing over 14,000
mobile phones with supporting equipment and operating the Wireless Olympic Works or “WOW” information service dur-
ing the games, we were a proud presenting partner of the first truly international Olympic Torch Relay, giving over 1,900
customers, partners, and employees a once-in-a-lifetime chance to carry the torch during its journey through 34 cities in 27
countries. We once again entertained visitors and showcased our latest products at the Olympic Rendezvous@Samsung
pavilion during the 17-day sports festival, welcoming over 770,000 visitors, serving up 30,000 minutes of free “Share the
Moment Calls”, shooting and printing some 25,000 digital photos, and supporting the Right to Play charity through memo-
rabilia auctions. Our Olympic website also recorded 2,600,000 page views and qualified as an Interactive Media category
finalist at the 19th Annual London International Awards.
>>>>>
Samsung Running Festivals are a tradition that began back
in 1995 to commemorate the fifth anniversary of our operations in Hungary. In 2004, we held running festivals in Russia,