Samsung 2004 Annual Report Download - page 39

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37
Hope >> > Samsung’s Hope for Education >> > Samsung DigitAll Hope >>
At Samsung, we believe that we have a vital responsibility to help make the world a better place
to live. The depth and breath of our charity and volunteer programs in our home market is truly
remarkable. Our charitable donations surpass 10 billion won annually. Our impact on local com-
munities is magnified by the fact that more than 61% of all employees donate their time and
talents to worthy causes either individually or through one of the 600 service teams that match
team skills with project requirements. And today, we are taking that same passion for service to
local communities around the world.
>>>>>
Samsung’s Four Seasons of Hope was established
in May 2002 in the United States to raise national awareness and funds through a close partner-
ship with professional athletes and celebrities, the print media, and channel partners Best Buy,
Circuit City, CompUSA, and Sears. In 2004, we helped raise over $500,000 for community-
based foundations and charities headed or supported by Arnold Palmer, Boomer Esiason, Joe
Torre, Jon Bon Jovi, and Magic Johnson.
>>>>>
In late 2004, we launched Samsung’s Hope
for Education program to benefit American elementary, middle, and high schools and their
students. The program solicited short essays on the importance of technology in education
and how it can be used to benefit local schools, awarding $1.1 million in Samsung technology
to 101 schools across the nation. The inaugural essay contest grand prize of $100,000 in tech-
nology was presented to Washington Irving Middle School of Los Angeles.
>>>>>
The Sam-
sung DigitAll Hope program was launched in Asia in 2003 to fund local organizations and pro-
grams dedicated to helping youth in Australia, Indonesia, Malaysia, the Philippines, Singapore,