Samsung 2004 Annual Report Download - page 19

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SALES
In billions
For comparison purposes, all figures in this section are translated into
US dollars at the exchange rate of USD 1 = KRW 1,043.
2002
2003
2004
$55.3
$41.8
$38.2
It was by all measures a very good year for Samsung Electronics. Sales were up
32% to $55.3 billion (57.6 trillion won). Operating income jumped 67% to $11.5
billion (12.0 trillion won) as we registered an industry-leading profit margin of
21%. And net income shot up 81% to $10.3 billion (10.8 trillion won), making
us one of the select few global companies to reach the $10 billion milestone.
As we were busy solidifying our credentials as a global leading company and
breaking virtually every performance record set during our 35 years in the elec-
tronics business, we were also laying the groundwork for even greater achieve-
ments in the future. In addition to building the power of the Samsung brand and
investing in new businesses that will keep us growing tomorrow, we were also
sharpening our global competitiveness as we prepared to take on the myriad
challenges that lie ahead.
In today’s business environment, there is simply no room for complacency. Every
day, the competition we face grows tougher as industry leaders work around-the-clock
17
Dear Customers, Partners, and Shareholders,