Samsung 2004 Annual Report Download - page 34

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> > > Samsung World Championship >>> > AMA Supercross >>>> > NASCAR
China, and Iran as well as special festivals in Bulgaria, Brazil, Columbia, Argentina, Peru, Chile, and Panama to commemo-
rate the international Olympic Torch Relay. We also continued our title sponsorship of the Samsung Dubai Marathon in Jan-
uary for a fourth year, drawing over 10,000 runners.
>>>>>
We are the title sponsor of two major equestrian series. We
have been involved with the Samsung Nations Cup—the world’s oldest and most prestigious jumping competition—since
1997, and the Samsung Super League since its inception in 2003. The latter is an elite eight-event series that showcases the
top-eight national teams. In 2004, the top teams listed in order of their final standings were France, Germany, Great Britain,
United States, Belgium, Netherlands, Ireland, and Italy.
>>>>>
We are a founding sponsor of the World Cyber Games, the
world’s largest and most prestigious e-sports competition. In October, we flew over 600 national qualifiers from 59 nations
to San Francisco for five days of competition in eight of the world’s most popular computer and video games at WCG 2004.
The fourth annual competition and first held outside of Korea, the 2004 games paid out $420,000 of prize money to the
winners. WCG 2005 will be held in Singapore.
>>>>>
We have been the title sponsor of the Samsung World Champi-
onship since 1995. Known as the “fifth major” on the LPGA tour, the October invitation-only tournament brings together
20 of the world’s top women golfers. The 2004 tournament featured total prize money of $825,000 and was won for a
fourth time by Hall-of-Famer Annika Sorenstam.
>>>>>
In 2004, we added a number of new sports sponsorships to our
growing roster. In the United States, we joined channel partner RadioShack to field a team for the 2004 AMA Supercross
season, an effort that was chronicled in a racing reality series called “The Reality of Speed” airing on Spike TV. We also co-
sponsored the Samsung/RadioShack 500 NASCAR Busch Series race at the Texas Motor Speedway. Elsewhere in the
world, we sponsored the five-city India-Pakistan Samsung Cup cricket tournament as well as Portugal’s national football
team that went all the way to the Euro 2004 final only to be defeated by Greece.
>>>>>
In 2003, we broke new marketing